Dealer Websites
Your dealership website should be your BEST source for high quality leads.
Is your current site getting the job done?
The job of a great dealership website is to inform, engage and convert site visitors into high quality dealership leads. Our custom managed websites have been engineered from day one to generate leads and drive sales.
The Manning Edge
- Strong Dealership Branding
making your brand stand out from the crowd - Dynamic Vehicle Merchandising
incenting sales with creative and effective product promotion - More Conversions
designed from the bottom up to convert more leads - Search Engine Optimization
engineered to be easily found in search engines - More For Your Money
continuous improvements so you don’t get left behind
We combine our full featured websites with Active Web Management, our unique management service, to make sure your online presence outperforms the competition. Our managed dealership websites focus on the things that matter most.
Strong Dealership Branding
Your dealership website is not only your best source for qualified leads, but it is also the best place to tell potential customers about your dealership and why shopping there is a better experience than anywhere else. In today’s world of online classifieds (Craig’s List), auction sites (eBay) and virtual marketplaces (Cars.com, AutoTrader), all displaying your inventory, your brand experience is lost in the shuffle. Our sites leverage years of automotive advertising experience to ensure that your unique brand stands out and entices customers to shop your dealership.
Manning Advertising has done an excellent job of supporting our sales effort here at Shrewsbury Motors. Our website is both appealing and functional. The website support provided by Manning is excellent, both in terms of content and speed. We only have to give them a concept, and we usually have something new on the website in hours. Our organic search position is always great, and seems to be improving every month. We tripled our web visitors in our first year with Manning. That is pretty amazing growth.
-Jeff Anderson, GM, Shrewsbury Volkswagen NJ
Dynamic Vehicle Merchandising
One of the primary goals of any dealership website is to effectively promote and merchandise new and used vehicles. This is achieved by employing a spectrum of marketing tactics including: manufacturer incentives, dealership specials, rebates, coupons, special pricing, specials financing/leasing, loyalty programs, etc. Our sites excel at this key function. Each site allows our dealers to not just “list” their inventory but to actively market and sell it.
More Conversions
Site traffic is great, but the key to online success is driving lead conversion. Our sites convert visitors into leads. Conversion optimization is both art and science – involving industry best practices that impact every element of site design and functionality – from navigation to color palette to typography to page layout.
Search Engine Optimization
Search engine visibility is one the highest returns on investment in terms of driving traffic to your site. Our sites have been engineered from their inception to perform well in search engine results. Search engine optimization is not a static endeavor so this is where our sites’ advanced technology and state of the art optimization techniques really stand out.
More For Your Money
Our custom websites are built on the latest technology that allows us to quickly leverage emerging technologies, marketing tactics and media types. We are always innovating and adding new features to our core products which keep our customers ahead of their competition. Our customers get the benefit of our continuous improvements and upgrades at no additional cost. Call us today to see what we mean by a site that keeps getting better.
You can do it, and you can do it RIGHT with Manning Automotive Marketing
877.808.6444