Search Engine Marketing

You’ve got a great site, now you need to drive traffic to it.

Fish where the fish are, the majority of online shoppers come from the search engines, if you’re not found there your competitors probably are. Search is still King when it comes to online auto shopping. More than 80% of auto shoppers will use a search engine when researching vehicles and locating dealerships they will visit. The single most important method to increase qualified traffic to your car dealer website is to optimize it for search engines. Strong search engine visibility is critical to cost effectively increase site traffic and leads. Manning sites are engineered to maximize search engine visibility and traffic.

How we do it RIGHT

The objective of Search Engine Optimization (SEO) is to increase website traffic by increasing visibility in search engine results for key search terms. The key to success is knowing which keywords matter and how to rank well for them in the search engines. At Manning, we know that attaining (and maintaining) great search engine positioning is an on-going endeavor. Between ever-changing search engine algorithms, increasing competition and shifting marketing activities and priorities, it takes just the right mix of art and science to be successful at SEO. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of our websites and across the internet.

Our one-of-a-kind platform has been engineered from the bottom up to be search engine friendly. Because of our technology, proven optimization techniques and the fact that our sites are custom built, we can do things to improve our customers search positioning that our competitors can’t. Combined with our Active Web Management service, our websites are constantly adding rich SEO content which improves search rankings. We actively monitor our SEO rankings and make continuous adjustments and refinements to keep our sites performing optimally.

SEO, when properly integrated with Content Management, Pay-Per-Click and a conversion optimized dealership site, provides an unparalleled method to generate leads and drive showroom traffic. It takes a lot of hard work and intense manual effort to deliver high performance SEO – not many providers are willing to make the investment. Our business model is built on giving our customers this level of effort and commitment which allows us to deliver outstanding SEO performance.

1. SEO Performance – Manning sites dominate organic search results: Page 1, Top 5 for most KEY terms
2. Optimized Content – Custom content written specifically for your dealership and your local market, we build search engine optimization into every page and component of your website using highly targeted content and proven techniques.
3. Optimized Platform – Proprietary platform delivers unparalleled SEO performance.  Some key SEO elements: Sitemaps, Domains, 301 redirects, Optimized URLs, Dynamic Meta Tags, Optimized HTML Code, Geo-Targeted Content, Internal Linking, External Linking
4. Continuous Optimization & Refinement – Analysis and adjustments to SEO strategy and tactics, Keyword analysis based on your location, inventory and service offerings with frequent content updates.