Internet Marketing Solutions
In addition to our Core Services, Manning provides a full suite of online marketing solutions…all integrated under one roof.
Pay Per Click Advertising
Pay Per Click (PPC) advertising can be a highly effective method to drive targeted traffic to your dealership website. PPC can be targeted by key elements like keywords, geography, time, etc. PPC is also a great way to get immediate visibility for valuable keyword phrases and has the added benefit of only incurring costs when a user clicks on your ad. Manning plans, executes and manages custom PPC campaigns that deliver results our competitors cannot match.
Social Media Marketing
The exploding Social Media environment has been a hot subject over the last year. With sites like twitter, facebook & youtube on everybody’s mind, the question of “how to market there” is something Manning has tackled head on. We provide a full suite of Social Marketing services; from RSS feeds to Specials Integration to advise on blogging. When it comes to social media, Manning has your dealership covered.
Reputation Management
The use of online dealership reviews and rankings, written by consumers, is rapidly increasing and their impact on the car buying process is becoming very significant. Nearly 70% of automotive internet users utilize some form of consumer-generated content while shopping for a vehicle. Online reputation has become one of the most important elements of your dealership’s online brand. It’s a necessity to have a positive online reputation. Manning has developed a comprehensive service that helps each dealer monitor, assess and improve their online reputation.
Mobile Marketing & Optimization
The rise of smartphones and mobile web has given dealerships a new opportunity to market to their customers. Mobile phones have become a way for users to find your dealership, receive and redeem coupons, and view special offers. Manning dealership websites are mobile optimized from the start – allowing users easy access to your entire site.
Video Marketing & SEO
A youtube channel has become almost a necessity for your dealership. Manning’s in-house editing suite makes it easy publish videos, whether they be customer or employee testimonials, walk-arounds or our own web campaigns. Once posted on youtube, we then share the videos across your site and the web, increasing your brand’s online awareness.
Live Chat
A large portion of dealership site traffic spends significant time on your site and then leaves without a trace. One of the main reasons for this is the fear of engaging the dealer and then being “harassed.” Live Chat allows you to engage these site visitors and win their trust which leads to higher lead conversion. Some chat customers have experienced up to a 25% increase in leads while using chat. Our Chat solutions can be easily customized and integrated into your website and we’re always there to help.
Call Tracking
Tracking the effectiveness of all your marketing and advertising activities is critical to help understand what’s working and what’s not. This is especially important in auto retailing because the majority of customer contacts occur on the phone. Our Call Tracking solution measures the impact of every marketing activity by attaching trackable phone numbers to each campaign. Additionally, this solution includes our Click to Call and Form to Phone™ features that drive additional contacts and leads.
Email Marketing
Email marketing should be a key component of every auto dealer’s marketing plan. Manning works with dealers to develop a custom email marketing plan that delivers measurable results. Whether its high volume email blasts, newsletters, promotional messages, service reminders or just help with email templates and copy, Manning has the skills and experience to build a custom email campaign that delivers real business impact.
Inventory Distribution
Getting your inventory in front of as many interested buyers as possible can significantly drive online sales as well as improving SEO and dealership branding. We can export your inventory data to many leading auto sites including, but not limited to: AutoTrader, Cars.com, AutoByTel, Reynolds Web Solutions, Google, AOL Autos, Overstock.com, ListedLocal.com, JustGoodCars.com, LemonFree.com, EasyAutoSales, Oodle.com, Automedia, CarDomain, Vast, MSN Autos, Every Car Listed and more.
Display Advertising
Display or “Banner” advertising offers rich ad placements that can be an effective method to build branding and drive lead generation. Display ads can usually be executed at 20%-30% of the cost of traditional media and can be highly targeted to sites where potential car buyers are actively engaged. Adding display advertising to the online marketing mix can significantly increase click-thru and conversion across both paid and organic search results.
Business Listings & Local Search
Business listings have always been a great tool for local business to drive traffic to their stores. In today’s world, online business listings have displaced traditional phonebooks and printed business listings. The challenge of updating and maintaining your “digital business listings” can be a difficult and time-consuming endeavor. At Manning, we’ve developed a proven service to ensure that your business listings are updated, visible and tracked so that your local business doesn’t get lost online.
Press Releases & Article Marketing
Press Release and Article marketing is a type of advertising in which press releases or short articles are written about dealership events or vehicles and then these articles are distributed across a number of online publication portals. Each article contains a bio box and byline that include references and contact information for the author’s business. Well-written press releases and content articles can be highly effective at driving site traffic as well as a great way to improve organic search positioning.
You can do it, and you can do it RIGHT with Manning Automotive Marketing
877.808.6444