Active Web Management
You’ve got the site, now you need the team to make it perform.
As the competition heats up, being successful online has become much more than having a basic dealership site that you update once or twice a month. To be successful online today, you need to leverage your dealership website to continuously market to and engage your customers. To achieve this we offer a one-of-a kind service we call Active Web Management, which is a unique blend of people, process and technology that ensures your site is always performing optimally. It is like an online marketing team joins your dealership enhancing all aspects of your online marketing performance.
The Manning Edge
- Dedicated Account Manager – the “quarterback” for your site content and specials
- Specials Management – regular updates to your vehicle offers, promotions and incentives
- Content Development – continuous expansion of site content and marketing
- Fanatical Customer Support – real-time response to all issues and requests
Dedicated Account Manager
A dedicated Account Manager that becomes a part of your team and is in touch with your key personnel on a daily basis and knows your business and synchronizes your marketing.
Having someone who works directly with you and knows your site inside and out is one of the keys to success online.
Specials Management
Keeping your specials up-to-date, impactful and synchronized: new vehicle specials, used vehicle specials, service & parts specials/coupons, legal compliance, dealer programs & incentives, OEM promotions.
Rich, fresh and accurate content and specials engage site visitors and keeps them coming back to your site.
Content Development
Continuously expanding site content and marketing impact: dealer branding, site enhancements, continuous feature enhancements, model info, video production, testimonials, on-site photo/video, content integration, custom pages.
When potential customers see expired or outdated content, it increases bounce rates and reduces conversions.
Fanatical Customer Support
Always reaching us, getting your issues addressed immediately: quick responses (< 1 hr), issue coordination with 3rd party vendors, direct access to support engineers, personal touch.
You can do it, and you can do it RIGHT with Manning Automotive Marketing
877.808.6444